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A gentle brush on your cheek...

A wisp of delicate color. Each stroke of our gentle mineral formulas on your skin blend and smooth. They eliminate the appearance of the redness, splotches, and other imperfections.

Whether you want medium or full coverage, our loose and pressed powder foundations make your skin look lustrous. Our powders have a natural finish, made without parabens, binders, fillers, or talc. They are simple, pure minerals, made to be healthy and nourishing for all skin types and tones.

When we wear foundation, we are using our skin as a base for our color. That color will ultimately project the message we want to give to the world around us. Foundation can make us look healthier, better rested, more youthful, and radiant. And because they are pure minerals and bled with your skin, your natural skin tones shine through. Mineral foundation is proven to promote clearer, healthier looking skin.

And...our formulas are all anti-aging because none of them are nano-scaled.

Our bronzers give a sun-kissed glow to your skin without the harmful effects of the sun. When you apply them in the places where the sun’s rays would touch you naturally, you instantly gain a luminous shine to your face.

Seal your color with UVA/UVB protection with our weightless Mineral Veil that locks makeup in place. At the same time it minimizes lines, absorbs oils, and softens your complexion, leaving you with a flawless finish.

And what do you apply these powders with?

Gentle sable, goat, or capra hair, depending on the brush you choose. With our highest-quality brushes, you can easily mix, blend, or brush off excess powders easily and effortlessly. Simple cleaning with a conditioning shampoo will keep your brushes fresh and pure as the day you bought them.

Take care of your skin. Give love to yourself. Let our Pure Love foundation give you the confidence. Let the world around you see how beautiful you are! 

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